Native plays well with the increasing common popularity of mobile video content. Though mobile users are apparently not averse to watching longer content on mobile units, small bursts of content … Read the whole story
Programmatic video ad platform Videology on Tuesday announced it has received Media Rating Council (MRC) accreditation for its viewability product. The accreditation helps makes … Read the whole story
The Interactive Advertising Bureau (IAB) on Tuesday announced that 29 digital companies have been certified under the revised IAB Quality Assurance Guidelines program (QAG … Read the whole story
Think about all the different ways consumers access video content today. There are so many great content channels and everything happens instantaneously. Compared to … Read the whole story
The TV upfront market is forecast to see low single- to mid-high single-percentage price increases, according to the two latest estimates. For the top … Read the whole story
Programmatic advertising involves a lot of advanced technology and artificial intelligence. To place a display ad in front of the exact right user at … Read the whole story
A free meal for an Instagram picture and hashtag? Really? Is this the most creative idea to have come out of social media buzzword … Read the whole story