VidBlog
by P.J. Bednarski, Staff Writer
Native plays well with the increasing common popularity of mobile video content. Though mobile users are apparently not averse to watching longer content on mobile units, small bursts of content … Read the whole story
by Tyler Loechner
Programmatic video ad platform Videology on Tuesday announced it has received Media Rating Council (MRC) accreditation for its viewability product. The accreditation helps makes … Read the whole story
by Tyler Loechner
The Interactive Advertising Bureau (IAB) on Tuesday announced that 29 digital companies have been certified under the revised IAB Quality Assurance Guidelines program (QAG … Read the whole story
COMMENTARY
by Paul Bremer
Think about all the different ways consumers access video content today. There are so many great content channels and everything happens instantaneously. Compared to … Read the whole story
by Wayne Friedman
The TV upfront market is forecast to see low single- to mid-high single-percentage price increases, according to the two latest estimates. For the top … Read the whole story
COMMENTARY
by Jeff Kaldahl
Programmatic advertising involves a lot of advanced technology and artificial intelligence. To place a display ad in front of the exact right user at … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
A free meal for an Instagram picture and hashtag? Really? Is this the most creative idea to have come out of social media buzzword … Read the whole story