VidBlog
by P.J. Bednarski, Staff Writer
Some advertisers tend to marginalize the connected TV universe but a new survey of buyers and planners by Mixpo says they're ready to jump in the buying pool. What's stopping … Read the whole story
by Laurie Sullivan
Charbroil, Jerome's Furniture, Uncommon Goods and Tilly's, among others, are all conscious that consumers are watching more videos from desktops and mobile devices. The … Read the whole story
COMMENTARY
by Liz Ross
We no longer need to be an industry of disparate parts, but rather, a synchronized marketplace that can use automation to bring messaging to … Read the whole story
by Erik Sass
Screenvision is launching its new mobile engagement platform, created in partnership with SoundHound, with Levi's and Warner Bros. Records as the launch advertisers, the … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Each month, ChoiceStream releases a cost calendar, which ranks over 300 advertising segments in order from cheapest to most expensive, and each month Travel … Read the whole story
by Laurie Sullivan
Accurately predicting campaign performance across desktops and mobile platforms requires skill, but also technology. Adobe Systems Wednesday announced updates to its Media Optimizer platform … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Looking for that big investor play on TV stocks in this upfront market? You'll need to look harder. Perhaps the most identifiable TV stock … Read the whole story
by Tyler Loechner
Rubicon Project on Tuesday announced its Q1 2014 financial results, boasting $23 million in revenue generated throughout the quarter, up 39% year-over-year. The ad … Read the whole story
COMMENTARY
by Ed Martin
How will Fox fare this fall -- its first in several years without "The X Factor?" The network is also coming off a season … Read the whole story
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by Tyler Loechner
Placemedia, a programmatic TV ad platform and subsidiary of Viamedia, on Wednesday announced an expanded partnership with Rentrak to bring past and current automotive … Read the whole story
by Wayne Friedman
Removed from its big overall 18-49 win a year ago, CBS -- long known as one of the most consistent networks by TV marketers … Read the whole story
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by Wayne Friedman
Timed to coincide with the beginning of the TV upfront market, ABC is starting up a first-of-its-kind programmatic video sales trial. ABC will work … Read the whole story