Some advertisers tend to marginalize the connected TV universe but a new survey of buyers and planners by Mixpo says they're ready to jump in the buying pool. What's stopping … Read the whole story
Charbroil, Jerome's Furniture, Uncommon Goods and Tilly's, among others, are all conscious that consumers are watching more videos from desktops and mobile devices. The … Read the whole story
We no longer need to be an industry of disparate parts, but rather, a synchronized marketplace that can use automation to bring messaging to … Read the whole story
Screenvision is launching its new mobile engagement platform, created in partnership with SoundHound, with Levi's and Warner Bros. Records as the launch advertisers, the … Read the whole story
Each month, ChoiceStream releases a cost calendar, which ranks over 300 advertising segments in order from cheapest to most expensive, and each month Travel … Read the whole story
Accurately predicting campaign performance across desktops and mobile platforms requires skill, but also technology. Adobe Systems Wednesday announced updates to its Media Optimizer platform … Read the whole story
Looking for that big investor play on TV stocks in this upfront market? You'll need to look harder. Perhaps the most identifiable TV stock … Read the whole story
Rubicon Project on Tuesday announced its Q1 2014 financial results, boasting $23 million in revenue generated throughout the quarter, up 39% year-over-year. The ad … Read the whole story
How will Fox fare this fall -- its first in several years without "The X Factor?" The network is also coming off a season … Read the whole story
Placemedia, a programmatic TV ad platform and subsidiary of Viamedia, on Wednesday announced an expanded partnership with Rentrak to bring past and current automotive … Read the whole story
Removed from its big overall 18-49 win a year ago, CBS -- long known as one of the most consistent networks by TV marketers … Read the whole story
Timed to coincide with the beginning of the TV upfront market, ABC is starting up a first-of-its-kind programmatic video sales trial. ABC will work … Read the whole story