VidBlog
by P.J. Bednarski, Staff Writer
The Interactive Advertising Bureau is pushing to create a kind of interim path so that standards and specs that are used to deliver PC ads and different ones used for … Read the whole story
by Wayne Friedman
Building on the somewhat quiet improvement in ratings, CW will add two new shows to its schedule next year. New shows for the fall … Read the whole story
COMMENTARY
by Roberto Siewczynski, Columnist
In shopper marketing, we live or die on "sell-in" and sell-through." Read the whole story
by Mark Walsh
The number of U.S. households with a TV connected to the Internet grew to 42 million in the first quarter, up almost 17% from … Read the whole story
COMMENTARY
by Liz Ross
We no longer need to be an industry of disparate parts, but rather, a synchronized marketplace that can use automation to bring messaging to … Read the whole story
by Wayne Friedman
Connected TVs have seen rapidly growing digital video usage. In the first quarter of 2014, U.S. broadband households watched roughly three hours of online … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Remember when TV shows and movies were far and away the most popular type of digital programming, and nothing else came close? Now, original … Read the whole story
by Tanya Gazdik
Baseball legends CC Sabathia, Adam Jones, Johnny Damon and Steve Garvey have opened their homes to viewers as part of the Coldwell Banker Home … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
When the Internet went abuzz last week with the news of the impending acquisition of Beats Electronics by Apple, everyone chimed in with their … Read the whole story
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by Tyler Loechner
AOL's Adap.tv announced late Wednesday that the company has signed 19 new Japanese media firms as clients. The programmatic video ad platform opened its … Read the whole story
by Erik Sass
NCM Media Networks, the nation's largest cinema ad network, held an upfront this week on a scale to match its cinematic medium, with announcements … Read the whole story