VidBlog
by P.J. Bednarski, Staff Writer
Its new Monetization Report says that 29% of long-form and live viewing is now coming from authenticated sites, up an astonishing 438% from a year ago. The report is based … Read the whole story
by Larissa Faw
Score one for comScore in its battle for dominance of Madison Avenue's digital currency, as Interpublic's Mediabrands names it a "strategic partner" for digital … Read the whole story
by Wayne Friedman
Looking to extend CBS News assets more into the digital media age, CBS is working on a 24-hour digital news network. CBS CEO Les … Read the whole story
by Mark Walsh
Yahoo on Thursday launched its latest digital magazine, Yahoo Movies, aiming to create a video-rich mecca for movie fans. Yahoo Movies has the same … Read the whole story
by Laurie Sullivan
Ryan Seacrest and Advance Publications, the parent company of Conde Nast, have invested in the emerging media and entertainment company DigiTour Media, which produces … Read the whole story
by Steve Smith
Even as the iPhone becomes a ubiquitous device, Apple continues to brand itself as a luxury product. The latest Bentley video project was produced … Read the whole story
COMMENTARY
by Rob Kurfehs
For Facebook to be a serious player in video advertising, media buyers need more insight into how its videos perform. The current analytics are, … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
I don't need another means of isolating myself from my fellow sentient beings. That's why I'll likely be the last kid on the block … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
What real-time bidding (RTB) was to online display advertising in 2013, programmatic will be to television advertising in 2018. How's that? EMarketer projected that … Read the whole story
COMMENTARY
by John Miller
The act of content creation is still one that plagues marketers. According to the 2013 Content Marketing Institute/Marketing Profs survey, 69% of marketers say … Read the whole story