Its new Monetization Report says that 29% of long-form and live viewing is now coming from authenticated sites, up an astonishing 438% from a year ago. The report is based … Read the whole story
Score one for comScore in its battle for dominance of Madison Avenue's digital currency, as Interpublic's Mediabrands names it a "strategic partner" for digital … Read the whole story
Looking to extend CBS News assets more into the digital media age, CBS is working on a 24-hour digital news network. CBS CEO Les … Read the whole story
Yahoo on Thursday launched its latest digital magazine, Yahoo Movies, aiming to create a video-rich mecca for movie fans. Yahoo Movies has the same … Read the whole story
Ryan Seacrest and Advance Publications, the parent company of Conde Nast, have invested in the emerging media and entertainment company DigiTour Media, which produces … Read the whole story
Even as the iPhone becomes a ubiquitous device, Apple continues to brand itself as a luxury product. The latest Bentley video project was produced … Read the whole story
For Facebook to be a serious player in video advertising, media buyers need more insight into how its videos perform. The current analytics are, … Read the whole story
I don't need another means of isolating myself from my fellow sentient beings. That's why I'll likely be the last kid on the block … Read the whole story
What real-time bidding (RTB) was to online display advertising in 2013, programmatic will be to television advertising in 2018. How's that? EMarketer projected that … Read the whole story
The act of content creation is still one that plagues marketers. According to the 2013 Content Marketing Institute/Marketing Profs survey, 69% of marketers say … Read the whole story