VidBlog
by P.J. Bednarski, Staff Writer
Tremor Video's head of marketing Doron Wesly has been going into the field and doing other research about the rare connected TV viewer and has discovered 1) they're not rare … Read the whole story
by Larissa Faw
The broad new alliance, orchestrated by Starcom MediaVest Group, combines the assets from both companies to enable Publicis to reach precision audiences at lower … Read the whole story
-
by Tyler Loechner
Vindico, a video ad management platform, on Tuesday announced the launch of a demand-side platform (DSP). The new DSP, dubbed Vindico Bid Manager, puts … Read the whole story
COMMENTARY
by Peter Prodromou
Yahoo! announced it's getting in on the original content production game with its Yahoo! Screen video content service, producing two new comedies. Plus, Microsoft … Read the whole story
COMMENTARY
by Eric Korsh
I came away from the Digital Content NewFronts thinking that digital media publishers believe wholly in video, but that in an ever-increasing way they … Read the whole story
by Tyler Loechner
Media-buying platform Centro on Tuesday announced a partnership with Moat, a media measurement firm. Marketers will have access to viewability, user interaction and ad … Read the whole story
COMMENTARY
by Mark Walsh
Twitter has taken pains to position itself as the social media tool of choice for the TV industry, so perhaps it's only fitting that … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
2014 is shaping into another year of media distribution consolidation -- a change of partners. By mid-2013, broadcasters dominated the airwaves with a bevy … Read the whole story
COMMENTARY
by Dean Vegliante , Op-Ed Contributor
We've all seen it: the rampant self-identification and re-identification that goes on in the programmatic marketplace. A company is a DSP, SSP or DMP … Read the whole story