VidBlog
by P.J. Bednarski, Staff Writer
A new survey points out that while the amount of time spent watching video had doubled over the last four years, the overall time online video occupies has slipped from … Read the whole story
-
by Wendy Davis
The Wall Street Journal's Roku app doesn't violate a federal video privacy law, Dow Jones says in new court papers. The federal video privacy … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Agencies are searching for a way to remain relevant in the data age of marketing. As a result of this quest, many are announcing … Read the whole story
by Tyler Loechner
SpotXchange on Wednesday announced a number of new hires as well as some successful Q1 2014 results. The video ad exchange says programmatic spend … Read the whole story
COMMENTARY
by Kevin McNulty
The dreaded mid-life crisis: the stuff of jokes and stereotypes. A numerical milestone when inevitable self-reflection takes place: What have I accomplished? Am I … Read the whole story
by Karlene Lukovitz
Teens were challenged to submit short videos of themselves showing what it feels like when they take a sip of Coke, for a chance … Read the whole story
COMMENTARY
by Jamie Fellows
Testing and optimization are key components of performance, but are often a missed step in the mobile native ad strategy. While native is fully … Read the whole story
COMMENTARY
by Jen Sargent
Advertisers and publishers alike are embracing the concept of multiplatform video campaigns, and both face a major industry challenge: unified reporting across these myriad … Read the whole story
by Mark Walsh
Facebook is expanding its new video ads beyond the U.S. to countries including Australia, Brazil, Canada, France, Germany, Japan and the U.K. The international … Read the whole story
COMMENTARY
by Andy Leindecker
There will certainly be opportunities for brands to create such moments. Oreo's "Dunk in the Dark" tweet is considered the most effective marketing maneuver … Read the whole story
-
by Amy Corr
Vice President Biden launched a PSA encouraging men to speak up and step in if they see someone in danger of being sexually assaulted. … Read the whole story
by Karlene Lukovitz
The campaign also includes a mobile sampling tour, in partnership with CBS Radio. The tour, which will run from May 18 until September, will … Read the whole story