Everybody knows YouTube is the hugely dominant online video site by which everything else gets judged. If so, how to explain that Google derives 90% of its revenue from places … Read the whole story
TV Everywhere has made gains with viewers, yet still suffers from a lack of awareness and understanding. One of the biggest problems, per a … Read the whole story
Remember when this year was the year of interactive TV? And then the next year was, and the next, and the next? Well, it's … Read the whole story
Encouraging more connections, Facebook is now letting users share the music, TV show or movie they're enjoying at the moment -- all without typing … Read the whole story
Some 58% of employees participating in a recent survey did not receive a device from their employer, but still purchased one on their own. … Read the whole story
We knew all along that Facebook Premium Ads would soon be making the leap over The Atlantic. Every news feed currently has non-advertising videos … Read the whole story
The majority of spend on demand-side platforms (DSPs) continues to come through managed services and networks, but their hold is giving way to trading … Read the whole story
Google doesn't need to acquire Twitch if it wants to allow YouTube visitors to play video games streaming from the site, but it does … Read the whole story
Big data's potential for programmatic advertising, if utilized in milliseconds, will allow brand advertisers to act in the moment (real-time): a place where consumers … Read the whole story