Maker Studios unveiled Maker. TV earlier this month. Now there is a report that Fullscreen, another major YouTube multichannel network force, is planning its own on-demand site-- aimed exactly at … Read the whole story
Omnicom Media Group announced Tuesday a first-of-its-kind deal with Twitter that integrates the agency's programmatic ad-buying unit Accuen with the social network's mobile ad … Read the whole story
More video viewing drives more TV viewing. That's the finding of a Viacom study on TV Everywhere revealing that consumers who use the apps … Read the whole story
Another senior Disney-ABC Television executive is departing the company: ESPN Executive Chairman George Bodenheimer will leave the company at the end of this week. Read the whole story
Even as the industry expresses shock at advertiser-supported publications selling advertising space to advertisers, magazines and newspapers are tripping over one another to actually, … Read the whole story
Scheduled to hit stores in mid-September, the line includes 50 items of apparel and lingerie, priced from $18 to $90, with shoes and accessories … Read the whole story
I had the pleasure of being the keynote speaker at the Canadian Marketing Association's President's Dinner on Monday night. Being the provocateur and contrarian … Read the whole story
Fiat's new Godzilla ad has started running on TV screens nationwide. But thousands of those screens aren't in front of a sofa. They are … Read the whole story
Human Demand, a mobile demand-side platform (DSP), on Tuesday announced it has acquired eDealya, a mobile data management platform (DMP). The acquisition brings additional … Read the whole story