In Panama City Beach, Fl., the convention and tourism board that has been using digital for years, in 2013 let PointRoll provide a cross-screen strategy, and the results were impressive: … Read the whole story
As part of a broader expansion strategy, the multiplatform video specialists at Vubiquity have acquired UK-based FilmFlex Movies. With FilmFlex, Vubiquity is getting an … Read the whole story
Unless quality video is involved, BuzzFeed no longer has use for smaller content providers. As such, the popular content hub has decided to sunset … Read the whole story
The latest video from Intel's "Look Inside" series looks inside the offices of Intel for a solution to mining conflict-free minerals. Read the whole story
A Wall Street Journal blog titled, "Rampant Fraud Raises Questions About Video Ad Exchanges" notes that online video advertising is plauged by fraudulent ads, … Read the whole story
This month I attended the IAB's joint digital video and mobile committees meeting, where the agenda was mobile video. This is an important topic … Read the whole story
When a panel of the 9th Circuit Court of Appeals sided with actress Cindy Lee Garcia and ordered Google to remove the clip "Innocence … Read the whole story
A majority of "cord-cutters" are clearly happier -- largely due to less expensive TV alternatives versus traditional pay TV providers. A new study from … Read the whole story
The legitimacy of a marriage between native and programmatic has been a well-debated topic, but that hasn't stopped a number of companies from banking … Read the whole story
Simulmedia, a TV audience-targeting company, on Wednesday announced the appointment of David Cooperstein as chief marketing officer. He was previously vice president, practice leader … Read the whole story
Major campaigns now have (or claim to have) any number of "big data" capabilities, from digital voter files to extensive email lists and targeted … Read the whole story