VidBlog
by P.J. Bednarski, Staff Writer
During the first dot-com bubble, almost every ridiculous idea could find funding and enthusiastic backing, until everybody discovered there were a lot of bad ideas out there and not enough … Read the whole story
by Wayne Friedman
The value of TV is declining in some areas. For example, the "perceived value" of free, ad-supported Web sites that air TV shows is … Read the whole story
COMMENTARY
by Ben Chodor
At the NewFronts earlier this May, we saw many media companies show off their best new online video offerings. The media industry knows that … Read the whole story
by Tyler Loechner
FreeWheel and AOL's Adap.tv on Thursday announced a partnership that will see Adap.tv's demand-side platform (DSP) integrated into FreeWheel's "FourFronts" private marketplace. The deal … Read the whole story
COMMENTARY
by
Lost in the rhetoric about native advertising is that journalism has always been about the money. The traditional model that has shaped journalism and … Read the whole story
by Wayne Friedman
Two tough seasons at Fox have pushed it to make one major move: Kevin Reilly, chairman of Fox Entertainment, is departing the network after … Read the whole story
COMMENTARY
by Joe Marchese
One thing's always bugged me the most in industry conversations about digital ad fraud. I mean, yes, finally, we're having those conversations, and that's … Read the whole story
by Gavin O'Malley
Social relationship platform SocialFlow just scored a partnership with DigitasLBi. Per the pact, DigitasLBi has agreed to offer SocialFlow's algorithm-based technology to clients. At … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Marketers continue to spend more and more on programmatic advertising, but no channel is growing as rapidly as mobile. Marketers spent 109% more to … Read the whole story
by Tyler Loechner
Mobile ad network InMobi on Thursday announced it has launched a programmatic exchange for mobile advertising, dubbed the InMobi Exchange. InMobi has tapped Rubicon … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
With deal-making in the traditional TV upfront market set to start, one veteran digital brand is pushing -- what else? -- a big new … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Brothers and sisters, I'm here today to set you free. I am giving you express, written permission to not give a crap about soccer … Read the whole story
by Wayne Friedman
Integrated cross-media campaigns may be good for the future -- but recent results suggest they still have a long way to go. Nielsen says … Read the whole story