VidBlog
by P.J. Bednarski, Staff Writer
The viewability problem, once confined to nervous conversations at online video conferences and high-minded discussions on sites like this one, has found a life of its own in the scandal-seeking … Read the whole story
by Aaron Baar
"Boost wants to be top of mind with consumers, and this will help the brand do that," Peiti Feng, director of brand strategy and … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
"So this is America; they must be out of their minds." Ringo Starr's first words on landing in the U.S. rang truer than ever … Read the whole story
by Wayne Friedman
The U.S. advertising market will continue to have a strong year. MoffettNathanson Research maintains its estimate for the U.S. ad market, climbing 6.2% this … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Brothers and sisters, I'm here today to set you free. I am giving you express, written permission to not give a crap about soccer … Read the whole story
by Tyler Loechner
DirecTV has been using Turn's demand-side platform (DSP) to bring programmatic buying in-house, according to a Turn blog post and video featuring Clay Fisher, … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Over half (57%) of advertisers are buying mobile ads via programmatic, with the majority of those mobile buys (35%) coming from agencies. Demand-side platforms … Read the whole story
by Wayne Friedman
Some 28% of recorded TV shows are never watched, with around 33% of younger TV consumers -- those 16 to 34 years old -- … Read the whole story
by Erik Sass
Conde Nast is circulating a wide-ranging set of rules, policies and guidelines governing native ads. The document, drawn up by described by Conde Nast … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Today I did, however, manage to read "The New Yorker." That was a major accomplishment because it required me to close my Macbook. Read the whole story