The viewability problem, once confined to nervous conversations at online video conferences and high-minded discussions on sites like this one, has found a life of its own in the scandal-seeking … Read the whole story
"Boost wants to be top of mind with consumers, and this will help the brand do that," Peiti Feng, director of brand strategy and … Read the whole story
"So this is America; they must be out of their minds." Ringo Starr's first words on landing in the U.S. rang truer than ever … Read the whole story
The U.S. advertising market will continue to have a strong year. MoffettNathanson Research maintains its estimate for the U.S. ad market, climbing 6.2% this … Read the whole story
Brothers and sisters, I'm here today to set you free. I am giving you express, written permission to not give a crap about soccer … Read the whole story
DirecTV has been using Turn's demand-side platform (DSP) to bring programmatic buying in-house, according to a Turn blog post and video featuring Clay Fisher, … Read the whole story
Over half (57%) of advertisers are buying mobile ads via programmatic, with the majority of those mobile buys (35%) coming from agencies. Demand-side platforms … Read the whole story
Some 28% of recorded TV shows are never watched, with around 33% of younger TV consumers -- those 16 to 34 years old -- … Read the whole story
Conde Nast is circulating a wide-ranging set of rules, policies and guidelines governing native ads. The document, drawn up by described by Conde Nast … Read the whole story
Today I did, however, manage to read "The New Yorker." That was a major accomplishment because it required me to close my Macbook. Read the whole story