VidBlog
by P.J. Bednarski, Staff Writer
BuzzFeed has become the latest online publisher to finesse the way it describes native advertising, making it crystal clear that it wants to be crystal clear that it's not confusing … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
What you are reading is sponsored content, because this is an advertising-supported publication. If you were to put a little yellow label above this … Read the whole story
by Joe Mandese
As part of a broader push to include mobile users in its TV and digital video ratings estimates, Nielsen this month will begin recruiting … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Apple will be expanding both its iTunes Radio content mix and its ad targeting to include local markets later this year, according to reports. … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The vast majority of programmatic advertising may take place in the U.S., but it's always worthwhile to take a step back and view the … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
ExchangeWire has posted an article featuring insights from Tom Simpson, CEO of Mediaquark, who predicts that "programmatic will be massive in APAC," but notes … Read the whole story
by Laurie Sullivan
Hotwire will launch a nationwide branding campaign earmarked at $40 million for the year. Spots begin airing Monday on more than 30 cable networks. … Read the whole story