VidBlog
by P.J. Bednarski, Staff Writer
Globally, spending on digital entertainment and media will account for almost two out of every three dollars spent in that space by 2018. Read the whole story
by Steve Smith
The 2014 World Cup is poised to set a new watermark in global mobile media engagement. A survey of fans worldwide shows that almost … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"Advertising Age" reported yesterday afternoon that Procter & Gamble wants to buy 70% to 75% of its U.S. digital media programmatically by the end … Read the whole story
by Tyler Loechner
Google on Wednesday announced Google Partner Select, a programmatic video marketplace that will feature premium inventory, per a DoubleClick blog post. In addition, Neal … Read the whole story
COMMENTARY
by Matt Rosenberg
This Saturday, California Chrome will become the 34th horse in history to race for the elusive Triple Crown, one of the most renowned feats … Read the whole story
by Laurie Sullivan
More consumers search and consume TV content on devices running Apple's operating system. iOS apps now surpass browsers for the first time as the … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Not only are smartphones and tablets far outselling computers and TVs, they also have become the most used and viewed medium in many countries, … Read the whole story
by Wayne Friedman
TV/video online advertising spending will more than double in the next four years -- contributing to modestly rising overall U.S. advertising growth. Overall U.S. … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The value of online video advertising is set to double over the next four years, according to PwC. That's the good news. The bad … Read the whole story
by Wayne Friedman
Online TV usage across all devices almost tripled in year-to-year comparisons. An Adobe study says when looking all online TV-video consumption -- so-called TV … Read the whole story
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by Joe Mandese
As far as tent-pole television events go, there is only one that can compare globally with the U.S. market's Super Bowl. That's the FIFA … Read the whole story
by Gavin O'Malley
Continuing to develop its native ad strategy, Twitter has agreed to buy Namo Media for an undisclosed sum. Twitter plans to add Namo's technology … Read the whole story