VidBlog
by P.J. Bednarski, Staff Writer
The World Cup won't be just a streaming event. It may be the stream caused by the perfect storm of increased mobile use, growing popularity of soccer in the U.S. … Read the whole story
COMMENTARY
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YouTube plays a critical role in many digital content strategies, but the video site and platform has disadvantages that publishers need to consider. Although … Read the whole story
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by Amy Corr
McDonald's launched a fun two-minute video to promote its global sponsorship of the FIFA World Cup. In it, everyday people display extraordinary soccer skills, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Gee, what a shock to one's traditional upfront sensibility. After the digital-heavy "newfronts" and other pre-season "upfront" meetings, where are we now in talking … Read the whole story
by Wayne Friedman
Video-on-demand TV platforms may not only be held in high regard by general TV advertisers, but with TV program marketers as well. The "conversion" … Read the whole story
COMMENTARY
by Mallory Russell
Several weeks ago, Ubisoft released a campaign for its upcoming video game title, Watch Dogs. In the campaign, "Amazing Street Hack," Ubisoft set up … Read the whole story
by Tyler Loechner
StickyAds.tv, a video supply-side platform (SSP) for publishers in Europe, has announced the opening of an office in London. The office will manage the … Read the whole story
COMMENTARY
by Richard Jalichandra
The promises of digital were faster execution, more accurate measurement, and more robust targeting than TV had ever seen, And yet, TV is still … Read the whole story
COMMENTARY
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Media and advertising (and the consumer) is fast tracking towards an always on, multi-screen environment-watch-what-you-want-when-you-want-how-you-want. Between desktops, laptops, smartphones, tablets, OTT devices, gaming consoles … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Whether the campaigns are automated or bought direct, marketers are increasingly focused on cross-device advertising because that's what consumer behavior is calling for. But … Read the whole story