The World Cup won't be just a streaming event. It may be the stream caused by the perfect storm of increased mobile use, growing popularity of soccer in the U.S. … Read the whole story
YouTube plays a critical role in many digital content strategies, but the video site and platform has disadvantages that publishers need to consider. Although … Read the whole story
McDonald's launched a fun two-minute video to promote its global sponsorship of the FIFA World Cup. In it, everyday people display extraordinary soccer skills, … Read the whole story
Gee, what a shock to one's traditional upfront sensibility. After the digital-heavy "newfronts" and other pre-season "upfront" meetings, where are we now in talking … Read the whole story
Video-on-demand TV platforms may not only be held in high regard by general TV advertisers, but with TV program marketers as well. The "conversion" … Read the whole story
Several weeks ago, Ubisoft released a campaign for its upcoming video game title, Watch Dogs. In the campaign, "Amazing Street Hack," Ubisoft set up … Read the whole story
StickyAds.tv, a video supply-side platform (SSP) for publishers in Europe, has announced the opening of an office in London. The office will manage the … Read the whole story
The promises of digital were faster execution, more accurate measurement, and more robust targeting than TV had ever seen, And yet, TV is still … Read the whole story
Media and advertising (and the consumer) is fast tracking towards an always on, multi-screen environment-watch-what-you-want-when-you-want-how-you-want. Between desktops, laptops, smartphones, tablets, OTT devices, gaming consoles … Read the whole story
Whether the campaigns are automated or bought direct, marketers are increasingly focused on cross-device advertising because that's what consumer behavior is calling for. But … Read the whole story