VidBlog
by P.J. Bednarski, Staff Writer
Chromecast was a minor marketing sensation when it was released just last July. Now, it captures 6% of the over-the-top streaming market. A Parks Associates study says the device is … Read the whole story
by Wayne Friedman
Although initially a hot seller, Google Chromecast usage has cooled somewhat -- partly because of a hotly competitive market overall for Internet-connected TV devices. … Read the whole story
COMMENTARY
by Jayne Pimentel
Many video campaigns are executed backwards. More often than not, agencies drop their creative assets in the laps of planners, and the strategic thinking … Read the whole story
by Steve McClellan
The move marks a return to her roots on the publisher side of the media business. Most recently, she was CEO of IPG Mediabrands … Read the whole story
COMMENTARY
by Joe Mandese
Roughly a year after launching "RTM Daily," we're renaming this publication "Real-Time Daily." The mission remains the same: Covering the shift toward a real-time … Read the whole story
by Aaron Baar
"Consumers are very particular about their viewing habits," Brett Sappington, director of research at Parks Associates, tells "Marketing Daily." "It also shows that they're … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Verizon's legal threats aren't stopping Netflix from continuing to cast blame on the telecom for poor quality streams. Last week, the online video company … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Talk show comedian/hosts are ramping up some big attacks on big media -- all for the fun of it, we expect. On his new … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The answer: complexity. This is both a blessing and a curse. Marketing has become complex because of technology, data and the fragmentation of media. … Read the whole story
COMMENTARY
by Carl Rogers
Attention spans are shorter - "Second Screen" is, in fact, the first way of viewing nowadays. That may divide people's focus, but it does … Read the whole story