VidBlog
by P.J. Bednarski, Staff Writer
TDG's data says 41% of tablet owners use OTT apps at least once a month. Just 26% use apps from ABC, CBS, NBC and Fox. Another 21% use cable network … Read the whole story
-
by Mark Walsh
Online advertising in the first quarter of 2014 continued to grow at a steady clip from last year. U.S. Internet ad spending increased 19% … Read the whole story
COMMENTARY
by Ed Martin
The Daytime Emmys this year couldn't find a home on a broadcast or basic cable network, so instead they will be streamed online on … Read the whole story
by Tyler Loechner
Mobile ad exchange Nexage on Thursday revealed that 35% of the inventory available for real-time bidding (RTB) on its exchange is either interstitials, rich … Read the whole story
COMMENTARY
by Joe Marchese
If I may put a request out to all my colleagues in the advertising technology business: Please, please, please don't make a big deal … Read the whole story
by Wayne Friedman
Although the growth rate of digital video advertising has risen faster than the traditional TV ad market, TV will continue to outpace digital video … Read the whole story
COMMENTARY
by Paul Bremer
Cross-screen marketing has officially become an imperative method for efficiently reaching the target audience -- it's on the plan. But parity in measurement across … Read the whole story
by Gavin O'Malley
The All England Lawn Tennis & Croquet Club, which runs Wimbledon, has agreed to share near real-time video highlights of the tournament to fans … Read the whole story
COMMENTARY
by Jayne Pimentel
Many video campaigns are executed backwards. More often than not, agencies drop their creative assets in the laps of planners, and the strategic thinking … Read the whole story
by Joe Mandese
Canoe Ventures, the ad technology company backed by big cable TV operators Bright House, Comcast, Cox, and Time Warner Cable, this morning announced it … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
Programmatic -- who would have thought that such a simplistic concept could carry such implications to our industry at large. As it turns out, … Read the whole story
by Aaron Baar
"It's going to be our biggest digital and social program and activation ever," Kevin Burke, global chief marketing officer for Visa, tells "Marketing Daily." … Read the whole story
COMMENTARY
by Sherrill Mane, Op-Ed Contributor
June 30 is almost here. That date is the next milestone in the transition to viewable currency. It is the day when the Media … Read the whole story
by Steve McClellan
A new video and a contest are part of the coalition's effort to get the industry to embrace viewability standards for digital advertising. Read the whole story
by Tyler Loechner
One out of every four marketers in Europe may have never heard of "programmatic," but that hasn't stopped growth. According to Adform's Q1 2014 … Read the whole story