VidBlog
by P.J. Bednarski, Staff Writer
"With all that has gone on this year and the end of last year, there's chum in the water for sure now," says Rajeev Raman, CEO and co-founder of the … Read the whole story
COMMENTARY
by Mallory Russell
This year's World Cup has seen a huge number of campaigns featuring celebrities. Of the more than World Cup 50 campaigns analyzed by Visible … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A link-baiting story from The New York Times' T magazine promised "15 Crazy Facts About BuzzFeed That Will Totally Blow Your Mind." But after … Read the whole story
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by Tyler Loechner
Harmelin Media, an independent full-service ad agency, this week announced it has built an in-house trading desk and will use TubeMogul's ad buying software … Read the whole story
COMMENTARY
by Paul Bremer
Cross-screen marketing has officially become an imperative method for efficiently reaching the target audience -- it's on the plan. But parity in measurement across … Read the whole story
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by Tyler Loechner
Tremor Video has announced the appointment of Neeraj Kochhar as head of buy-side platforms. He will oversee the sales and marketing of VideoHub, the … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
When a sponsored Twitter-tweet popped into my media place this morning reporting that “only 20% of dads think they are accurately depicted in the … Read the whole story
by Tyler Loechner
Mobile ad exchange Nexage on Thursday revealed that 35% of the inventory available for real-time bidding (RTB) on its exchange is either interstitials, rich … Read the whole story
COMMENTARY
by Justin Evans
Facebook's announcement that its mobile app will start to act like Shazam and "listen" to your music and TV choices has struck some as … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
New money continues to roll into the advertising industry. While companies offering programmatic and native advertising will likely capitalize on the move, a study … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Soccer, futbol, whatever, will be the number one sport in the U.S. before 2040, since Hispanics alone will be over 50% of the population … Read the whole story
by Wayne Friedman
Broadcast networks, on the road to completing much of their upfront deal-making, are operating in a marketplace that is still concerned about weak pricing … Read the whole story
by Wayne Friedman
The dominant Spanish-language TV network group Univision Communications has been talking to CBS and Time Warner about a possible acquisition of the company. Projections … Read the whole story