"With all that has gone on this year and the end of last year, there's chum in the water for sure now," says Rajeev Raman, CEO and co-founder of the … Read the whole story
This year's World Cup has seen a huge number of campaigns featuring celebrities. Of the more than World Cup 50 campaigns analyzed by Visible … Read the whole story
A link-baiting story from The New York Times' T magazine promised "15 Crazy Facts About BuzzFeed That Will Totally Blow Your Mind." But after … Read the whole story
Harmelin Media, an independent full-service ad agency, this week announced it has built an in-house trading desk and will use TubeMogul's ad buying software … Read the whole story
Cross-screen marketing has officially become an imperative method for efficiently reaching the target audience -- it's on the plan. But parity in measurement across … Read the whole story
Tremor Video has announced the appointment of Neeraj Kochhar as head of buy-side platforms. He will oversee the sales and marketing of VideoHub, the … Read the whole story
When a sponsored Twitter-tweet popped into my media place this morning reporting that “only 20% of dads think they are accurately depicted in the … Read the whole story
Mobile ad exchange Nexage on Thursday revealed that 35% of the inventory available for real-time bidding (RTB) on its exchange is either interstitials, rich … Read the whole story
Facebook's announcement that its mobile app will start to act like Shazam and "listen" to your music and TV choices has struck some as … Read the whole story
New money continues to roll into the advertising industry. While companies offering programmatic and native advertising will likely capitalize on the move, a study … Read the whole story
Soccer, futbol, whatever, will be the number one sport in the U.S. before 2040, since Hispanics alone will be over 50% of the population … Read the whole story
Broadcast networks, on the road to completing much of their upfront deal-making, are operating in a marketplace that is still concerned about weak pricing … Read the whole story
The dominant Spanish-language TV network group Univision Communications has been talking to CBS and Time Warner about a possible acquisition of the company. Projections … Read the whole story