There’s hardly a time I see the 11 o’clock news on WPVI, the ABC-owned station in the Philadelphia area, over a TV set. Mostly, I watch it with the iPad … Read the whole story
Worldwide ad revenues will grow 6.4% to $516 billion -- down from the 6.5% the forecaster predicted earlier. While the global ad market is … Read the whole story
When you watch -- or buy advertising -- in a "TV online" site, you know what you're getting. Online TV, on the other hand, … Read the whole story
A day after Facebook introduced expanded ad targeting based on the sites and apps that users visit, privacy solutions provider Truste announced an updated … Read the whole story
I don't have much time, because the World Cup is on and my home country, The Netherlands, has gotten off to a pretty amazing … Read the whole story
The new Honda Stage program takes content from new bespoke, invitation-only events developed with iHeartRadio, Revolt and LiveNation. Tom Peyton, assistant VP and marketing … Read the whole story
Cannes was once a showcase for creative agencies but the proliferation of ad tech vendors at Cannes in recent years speaks volumes about the … Read the whole story
Tremor Video has announced the appointment of Neeraj Kochhar as head of buy-side platforms. He will oversee the sales and marketing of VideoHub, the … Read the whole story
With digital media projected to generate $50+ billion in ad spend in the U.S. this year, and over $500 billion globally, marketers must take … Read the whole story
A few months back, the IAB and Winterberry Group made a splash when it released a report stating (among other things) that 85% of … Read the whole story
When Jeff Bezos unveils the widely anticipated Amazon smartphone on Wednesday, it is expected to not only have "razzle-dazzle features such as motion sensors … Read the whole story