VidBlog
by P.J. Bednarski, Staff Writer
Video of a presentation by investment banker Terence Kawaja neatly sums up how the digital media biz differs from traditional media, and it all comes down to this: One has … Read the whole story
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by Gavin O'Malley
While a clear majority of marketing execs (78%) expect digital and mobile technologies -- and analytics -- to transform their businesses over the next … Read the whole story
COMMENTARY
by Eric Korsh
"Volvo: they're boxy but they're good." Dudley Moore's so-honest-it's-absurd ad campaign for Volvo in the movie "Crazy People" has been on my mind since … Read the whole story
by Karl Greenberg
It's hard to generalize about a demographic bounded by high school seniors and 34-year-old Park Slope parents, but Millennials have one thing in common … Read the whole story
COMMENTARY
by Ben Maitland
Just scanning language on the technology pages of leading programmatic vendors' sites such as Rubicon Project, Rocket Fuel or DataXu can provide us a … Read the whole story
by Larissa Faw
WPP ad-marketing research unit Millward Brown has acquired marketing strategy consulting firm EffectiveBrands. Millward Brown will combine EffectiveBrands with Millward Brown Optimor, its strategy … Read the whole story
COMMENTARY
by Seth Ulinski, Op-Ed Contributor
It's no secret that global brands are opting to bring programmatic media buying in-house. The list of companies doing this includes Fortune 500 companies … Read the whole story
COMMENTARY
by Joe Mandese
CANNES, FRANCE --Yahoo CEO Marissa Mayer used her presentation to ad industry executives here this morning to essentially make a big product pitch for … Read the whole story
COMMENTARY
by Fern Siegel
After following the turmoil of "Downton Abbey" and the smart, cynical Mamet-like prose of "Veep," I was struck by the ordinary, offbeat appeal of … Read the whole story
by Erik Sass
Big magazine publishers are now video producers -- and the traditional TV world is beginning to take notice. Twentieth Century Fox Television and Conde … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
GroupM's desire to exit open ad exchanges by the end of 2014 "is a power move, in addition to a defensive measure," writes Advertising … Read the whole story
by Tyler Loechner
Tremor Video on Monday announced the promotion of Katie Seitz to the executive role of vice president of strategy and operations. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Two hot topics swirling around the media industry today -- cross-platform measurement and programmatic buying -- were front and center at the recent ARF … Read the whole story