VidBlog
by P.J. Bednarski, Staff Writer
There's great unease about native advertising, fed by some confusion over what it is and by a lack of candor over why there are efforts--usually in vain--to obfuscate it in … Read the whole story
COMMENTARY
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Over the past several months there has been quite a bit of press coverage about video viewability, including two very in-depth articles in The … Read the whole story
by Karl Greenberg
The campaign, via agency of record RPA, puts the focus on the car's practical flexibility, pretty much a closer/non-starter for younger buyers who pretty … Read the whole story
COMMENTARY
by Andy Oakes
Concepts like site-level transparency, viewability and clarity in pricing have become more important because the end goal was fundamentally different. With video, the context … Read the whole story
COMMENTARY
by Mallory Russell
In May, we saw brands make a big splash with Mother's Day-branded content. Viewership of Mother's Day campaigns in 2014 reached nearly 40 million … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
People are more likely to share useful information including product recommendations with single individuals, and more likely to talk about themselves when addressing large … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The over 50s are not feeling the love, advertisers. They're feeling excluded from direct advertising and are left shunned by brands that just want … Read the whole story
by Laurie Sullivan
The Super Bowl is known for the commercials, but Google found the World Cup dominated YouTube ad engagement. People watched more than 1.2 billion … Read the whole story
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by Tyler Loechner
Drawbridge, a cross-device ad platform, on Thursday announced a partnership with LiveRail, a programmatic video ad exchange. Read the whole story