VidBlog
There's great unease about native advertising, fed by some confusion over what it is and by a lack of candor over why there are efforts--usually in vain--to obfuscate it in … Read the whole story
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Over the past several months there has been quite a bit of press coverage about video viewability, including two very in-depth articles in The … Read the whole story
The campaign, via agency of record RPA, puts the focus on the car's practical flexibility, pretty much a closer/non-starter for younger buyers who pretty … Read the whole story
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Concepts like site-level transparency, viewability and clarity in pricing have become more important because the end goal was fundamentally different. With video, the context … Read the whole story
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In May, we saw brands make a big splash with Mother's Day-branded content. Viewership of Mother's Day campaigns in 2014 reached nearly 40 million … Read the whole story
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People are more likely to share useful information including product recommendations with single individuals, and more likely to talk about themselves when addressing large … Read the whole story
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The over 50s are not feeling the love, advertisers. They're feeling excluded from direct advertising and are left shunned by brands that just want … Read the whole story
The Super Bowl is known for the commercials, but Google found the World Cup dominated YouTube ad engagement. People watched more than 1.2 billion … Read the whole story
Drawbridge, a cross-device ad platform, on Thursday announced a partnership with LiveRail, a programmatic video ad exchange. Read the whole story
