Video Daily
Friday, June 20, 2014
  • Beyond Viewability: Video Content Verification

    Over the past several months there has been quite a bit of press coverage about video viewability, including two very in-depth articles in The … Read the whole story

  • Comic Nick Thune Answers Questions For Honda Fit

    The campaign, via agency of record RPA, puts the focus on the car's practical flexibility, pretty much a closer/non-starter for younger buyers who pretty … Read the whole story

  • What Video Learned From Display

    Concepts like site-level transparency, viewability and clarity in pricing have become more important because the end goal was fundamentally different. With video, the context … Read the whole story

  • Father's Day Brings Jump In Video Viewership

    In May, we saw brands make a big splash with Mother's Day-branded content. Viewership of Mother's Day campaigns in 2014 reached nearly 40 million … Read the whole story

  • Audience Size Affects What People Share

    People are more likely to share useful information including product recommendations with single individuals, and more likely to talk about themselves when addressing large … Read the whole story

  • Stop Patronising Over 50s And Get Advertising To Them Through Social And YouTube

    The over 50s are not feeling the love, advertisers. They're feeling excluded from direct advertising and are left shunned by brands that just want … Read the whole story

  • 2014 World Cup Ad Views On YouTube Surpass U.S. Football

    The Super Bowl is known for the commercials, but Google found the World Cup dominated YouTube ad engagement. People watched more than 1.2 billion … Read the whole story

  • Drawbridge Taps LiveRail For Pre-Roll Video

    Drawbridge, a cross-device ad platform, on Thursday announced a partnership with LiveRail, a programmatic video ad exchange. Read the whole story