A new Adroit Digital survey is filled with stats that are interesting but not eye-popping, except for one. It says that 70% of online viewing is done alone, which is … Read the whole story
Striking what it hopes to be the first of many deals, Nielsen and independent San Francisco TV station, KTSF have an agreement where mobile … Read the whole story
Last week Apple made some changes to its developer guidelines that will have an immediate impact on the mobile advertising industry, especially on vendors … Read the whole story
CANNES, FRANCE -- The world's most powerful marketer summed up the underlying theme of this year's Lions Festival, and provided a framework for advertising's … Read the whole story
Cannes has shown us, once again, the magic that happens when you give creative people the opportunity to do their best work-whether it's helping … Read the whole story
U.S. Hispanic spending power is climbing fast, now closing in on $1.5 trillion. As such, marketers and media companies are focusing more on this … Read the whole story
It's been a little over a week since we launched the RTB 500 and I apologize for not weighing in on it again sooner, … Read the whole story
Paul Caine, the recently appointed CRO of Bloomberg Media Group, has been appointed to Tremor Video's board of directors, the company announced Monday. He … Read the whole story