VidBlog
by P.J. Bednarski, Staff Writer
The gift of YouTube is that it gives a place for small voices to get bigger. But once they do, and social media spins new markets, those brands need their … Read the whole story
by Wendy Davis
Siding with television broadcasters, the U.S. Supreme Court today ruled that the online video service Aereo infringes copyright by streaming live television programs to … Read the whole story
by Tyler Loechner
Ad management firm Sizmek has announced its intention to take its video verification tool out of beta in mid-July to make it available to … Read the whole story
by Karlene Lukovitz
On June 22, Mondelez's digital studio, Blink Studios, generated an eight-second video and shared it across its Sour Patch Kids brand's social channels, within … Read the whole story
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by Mark Walsh
Opera Software on Tuesday announced acquiring mobile video ad platform AdColony to spur the company's broader mobile ad growth. The deal was made for … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
Yesterday I ran across a sponsored advertorial piece that included the question "How do you calculate digital reach and brand impact from moving TV … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
A recent Adroit Digital study shows that 63% of the respondents said that if an online provider could satisfy their broadcast TV viewing needs, … Read the whole story
by Aaron Baar
"Facebook is still the primary place to talk about customer service," Roger Huff, director of social media and digital strategy for Accent Marketing, tells … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
All the talk about teenagers abandoning Facebook (which I have contributed to in previous posts) may be overblown or indeed just plain wrong, according … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Is "context" -- the content of an ad in relation to the content of the Web site it's placed on -- a lost art … Read the whole story
COMMENTARY
by Frank Riolo
While crippling student debt, high unemployment rates, and a recovering economy have put a damper on wealth outlook for Millennials, a notable portion of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
When a mobile Web site is not optimized properly for smartphones, the company's search query results drop two positions in the ranking, according to … Read the whole story