VidBlog
by P.J. Bednarski, Staff Writer
YouTube is nothing--literally--without its volunteer creators and at VidCon, it announced a bunch of new attractions for them-- from free sound effects to a kind of video tip jar allowing … Read the whole story
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by Tyler Loechner
TubeMogul is the first buy-side platform to announce that it has plugged into Vungle's new mobile video ad exchange, the companies announced Friday. The … Read the whole story
COMMENTARY
by Atul Satija
As any fan rooting for their favorite team can attest, the mobile device is the first screen for fans. Global brands know this and … Read the whole story
by Larissa Faw
Tuff Gong International, Ben & Jerry's and social media platform Tongal are celebrating the 30th Anniversary of Bob Marley's "Legend" with a cross-promotional project … Read the whole story
COMMENTARY
by Skip Brand
In the classic "Saturday Night Live" skit "Shimmer Floor Wax," Chevy Chase stars as the ad man describing a product that can be used … Read the whole story
by Tyler Loechner
New research from programmatic video ad platform TubeMogul suggests pre-roll surveys are better than in-display surveys when it comes to a broader collection of … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Today in "brand tie-ins I don't understand, because I'm old and set in my ways and believe that everything was better when I was … Read the whole story
by Laurie Sullivan
In what seemed equivalent to the entrance of a rock star taking the stage to entertain thousands of fans, YouTube CEO Susan Wojcicki kicked … Read the whole story
COMMENTARY
by Kurt Hawks
The reasons for committing to cross-device are self-evident to most marketers. Although many marketers have studied "what works" in cross-device -- the principles that … Read the whole story