VidBlog
by P.J. Bednarski, Staff Writer
July 1 is the day the MRC's viewability standards for online video went into effect, which might have been a better story if it wasn't for news about two more … Read the whole story
by Tyler Loechner
DoubleVerify on Monday afternoon announced it had uncovered a "highly sophisticated" video ad fraud impression laundering scheme that it believes impacted over 1% of … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Remarkably, the generation that purports to be so comfortable with technology and even the marketing and media business models that blur old lines, may … Read the whole story
by Tyler Loechner
The Media Rating Council (MRC) on Monday officially green lighted the transaction of digital video ad impressions based on viewability. The announcement marks the … Read the whole story
COMMENTARY
by Rob Kurfehs
Context is a topic often covered among advertisers. The goal of reaching an audience with a relevant message is age-old, and technology has allowed … Read the whole story
COMMENTARY
by
My first "Beyond Viewability" post talked about understanding the actual content of a video and its relevance to both increasing revenue via targeting and … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Real-time analytics were an early favorite to win "it" thing of 2014, and now -- exactly halfway through the year -- mobile advertisers are … Read the whole story
COMMENTARY
by Gary Holmes
You'd think that the more ways there are to watch TV the happier you'd be, but you'd be wrong. If anything, more choice creates … Read the whole story
by Sarah Mahoney
The new effort, which will begin running in print, TV, digital, social, and outdoor in August, replaces "Go Forth," the long-running Wieden + Kennedy … Read the whole story