VidBlog
by P.J. Bednarski, Staff Writer
At this point, online video is so new it has no perfect model for content creators to compare themselves to. The fully immersed online video generation is being wooed now. Read the whole story
by Wayne Friedman
Looking to blur more editorial content into its TV marketing efforts, USA Network is ramping up a campaign for its new drama "Satisfaction." The … Read the whole story
COMMENTARY
by Jeff Kaldahl
It's been predicted for years, and now it's happening: Major brands are turning away from agencies and building in-house advertising teams. Even Apple is … Read the whole story
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by P.J. Bednarski
Google's YouTube also recorded 300 million viewing hours a day. Although those figures are mighty impressive, the Web site -- The Information -- says … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
While music videos played a major part in my childhood entertainment universe -- thanks for all the memories, Biz Markie and Whitesnake -- I … Read the whole story
by Tanya Gazdik
"This campaign is a celebration of endurance, of Southwest's warrior spirit," Dave Ridley, SVP business development for Southwest Airlines, tells "Marketing Daily." The campaign, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Digital downloads, once seen as a dire threat to the traditional album-based music business, are themselves being challenged by the rise of on-demand music … Read the whole story
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by Gavin O'Malley
Forget transparency, or the fear of losing consumers' trust. What's really keeping more marketers from going native is a lack of quality content, continued … Read the whole story
COMMENTARY
by Pierre Chappaz
Half of all Internet advertising bought by brands is not seen by Web users -- a shocking statistic about a situation that's worsening by … Read the whole story
by Tyler Loechner
TubeMogul, a programmatic video ad platform, has again updated its S-1 filing with the U.S. Securities and Exchange Commission. The updated S-1 notes that … Read the whole story
COMMENTARY
by Scott Swanson
Although the games are already underway, there is still some time left before the July 13 final, so it's not too late to take … Read the whole story
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by Amy Corr
Rocket Fuel Inc. hired Rhonda Shantz as vice president of marketing. Shantz was most recently vice president of global marketing for Symantec. Read the whole story
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by Amy Corr
PointRoll hired Hal Trencher as senior vice president of sales. Read the whole story