VidBlog
by P.J. Bednarski, Staff Writer
Evolve's new INgage ad plays only when the user scrolls over it while otherwise reading text. Once the reader/viewer leaves, so does the ad, but Evolve thinks it's a perfect … Read the whole story
by Joe Mandese
Interpublic's Mediabrands has announced a deal with ABC to participate in a trial of a "reserved programmatic" trading system for its online video advertising. … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Americans are increasingly embracing original digital video programming, preferring that type of content to news, sports and daytime programming on television, and like it … Read the whole story
by Wayne Friedman
Younger viewers feel targeted online TV and video commercials are more intrusive than their older viewers -- also that online video messages are more … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Commenters deluged the Federal Communications Commission with written opinions about broadband regulations, crashing the agency's Web site and forcing it to extend the comment … Read the whole story
COMMENTARY
by Paul Bremer
By all accounts, mobile video is a distinct opportunity and will remain one. But as consumers become screen-agnostic, advertisers must think similarly. What we … Read the whole story

COMMENTARY
by Joe Mandese
Let me be upfront about this: When it comes to covering the advertising marketplace, I have some personal biases, and they come mainly from … Read the whole story
by Mark Walsh
The second quarter won't stand as a high point in Marissa Mayer's turnaround efforts at Yahoo. The company on Tuesday reported revenue, excluding traffic … Read the whole story