VidBlog
by P.J. Bednarski, Staff Writer
Everybody seems to use YouTube to market to young adults, but some merchandisers obviously are missing some of the fine points. Target's new YouTube videos wooing college students to shop … Read the whole story
by Wayne Friedman
Digital marketing continues to grow for TV marketers when it comes to tune-in promotion for TV shows. One major benefit is that digital tune-in … Read the whole story
COMMENTARY
by Ed Martin
The CW last Monday tried something interesting. As part of its original summer programming initiative, which is heavy with comedy, The CW debuted two … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Howard Shimmel, previously the SVP, Ad Sales Sports Research at Turner Broadcasting, is now Turner's new CRO. With some big shoes left by departing … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
The following is a transcription of a telephone call September 26, 2014 between William J. Baer, assistant attorney general, Antitrust Division, U.S. Department of … Read the whole story
by Tyler Loechner
Video ad tech company Tremor Video on Monday announced it will run a pro bono campaign to educate the industry on video viewability standards. … Read the whole story
COMMENTARY
by Rob Kurfehs
Last year, Netflix made history by being the first online-only content producer ever to be nominated for (and inevitably win) an Emmy award. The … Read the whole story
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by Gavin O'Malley
By at least one measure, YouTube, Google+, LinkedIn, and Reddit are all dramatically declining in value. New research suggests that each site saw its … Read the whole story
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by Thom Forbes
As the world of marketing eases its way into the summer doldrums, we can always count on Comic-Cons to provide some action for our … Read the whole story