Everybody seems to use YouTube to market to young adults, but some merchandisers obviously are missing some of the fine points. Target's new YouTube videos wooing college students to shop … Read the whole story
Digital marketing continues to grow for TV marketers when it comes to tune-in promotion for TV shows. One major benefit is that digital tune-in … Read the whole story
The CW last Monday tried something interesting. As part of its original summer programming initiative, which is heavy with comedy, The CW debuted two … Read the whole story
Howard Shimmel, previously the SVP, Ad Sales Sports Research at Turner Broadcasting, is now Turner's new CRO. With some big shoes left by departing … Read the whole story
The following is a transcription of a telephone call September 26, 2014 between William J. Baer, assistant attorney general, Antitrust Division, U.S. Department of … Read the whole story
Video ad tech company Tremor Video on Monday announced it will run a pro bono campaign to educate the industry on video viewability standards. … Read the whole story
Last year, Netflix made history by being the first online-only content producer ever to be nominated for (and inevitably win) an Emmy award. The … Read the whole story
By at least one measure, YouTube, Google+, LinkedIn, and Reddit are all dramatically declining in value. New research suggests that each site saw its … Read the whole story
As the world of marketing eases its way into the summer doldrums, we can always count on Comic-Cons to provide some action for our … Read the whole story