VidBlog
by P.J. Bednarski, Staff Writer
I wonder how many people are driving a car in a color they like, or just one that was on the car lot. No matter, maybe. A digital marketer is … Read the whole story
by Gavin O'Malley, Steve Smith
Yahoo is making one of its most forceful moves into mobile by acquiring well-established app analytics firm Flurry. The purchase puts Yahoo into the … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Its name suggests otherwise, I know, but the viewability problem is supposed to get smaller, not bigger. Half a year later -- half a … Read the whole story
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by P.J. Bednarski
ZEFR hired Dave Rosner as its new senior vice president of marketing. A marketing agency and new media veteran with more than 16 years … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Virtually all pre-upfront TV advertising market estimates pointed to lower advertising dollars for the broadcast networks. That was almost a given. But now The … Read the whole story
by Wayne Friedman
Digital marketing continues to grow for TV marketers when it comes to tune-in promotion for TV shows. One major benefit is that digital tune-in … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Howard Shimmel, previously the SVP, Ad Sales Sports Research at Turner Broadcasting, is now Turner's new CRO. With some big shoes left by departing … Read the whole story
by Tyler Loechner
Video ad tech company Tremor Video on Monday announced it will run a pro bono campaign to educate the industry on video viewability standards. … Read the whole story
COMMENTARY
by Rob Kurfehs
Last year, Netflix made history by being the first online-only content producer ever to be nominated for (and inevitably win) an Emmy award. The … Read the whole story
by Wendy Davis
Several days after the Supreme Court ruled that Aereo infringed copyright by streaming television shows on the Internet, the rival company FilmOn announced that … Read the whole story
COMMENTARY
by Jeff Charney
Do home-team wins translate to broader benefits for a region's workforce? Read the whole story