VidBlog
by P.J. Bednarski, Staff Writer
Point Roll conducted tests to discover if high-resolution online ads registered more favorably with viewers than low-resolution ads.Spoiler alert! They did! Read the whole story
by Tyler Loechner
A new report from content marketing platform OneSpot and digital media consultancy firm 614 Group says that 22% of marketers believe native is where … Read the whole story
COMMENTARY
by Mark S. Peterson
There's no question that video is booming, with more videos, creators, platforms and distribution channels than ever. For marketers, this has created a palpable … Read the whole story
by Wayne Friedman
Nielsen took in healthy second-quarter revenues, largely due to its acquisitions, including Arbitron. Revenues climbed 15% to $1.59 billion. Nielsen says gains in audience … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The devices are taking over. In three years, the number of connected TVs will double. By 2017, consumers will have brought home 204 million … Read the whole story
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by Wayne Friedman
Looking to ramp up its digital video presence for sports content, Fox Sports and Sporting News Media will partner in what the companies say … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
In response to a recent IAB Europe report -- which found that 25% of European marketers have never heard of programmatic advertising -- the … Read the whole story
by Tyler Loechner
Affiperf, the global trading desk of Havas, on Monday announced it has partnered with AOL and will use AOL's forthcoming "ONE" platform for programmatic … Read the whole story
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by Amy Corr
Tremor Video hired Jay Baum as vice president, agency business development. Read the whole story
COMMENTARY
by Gary Holmes
It's hard to overestimate the role that TV plays in contemporary American life. Its effects are so pervasive and fundamental that we no longer … Read the whole story