VidBlog
Point Roll conducted tests to discover if high-resolution online ads registered more favorably with viewers than low-resolution ads.Spoiler alert! They did! Read the whole story
A new report from content marketing platform OneSpot and digital media consultancy firm 614 Group says that 22% of marketers believe native is where … Read the whole story
- COMMENTARY
There's no question that video is booming, with more videos, creators, platforms and distribution channels than ever. For marketers, this has created a palpable … Read the whole story
Nielsen took in healthy second-quarter revenues, largely due to its acquisitions, including Arbitron. Revenues climbed 15% to $1.59 billion. Nielsen says gains in audience … Read the whole story
- COMMENTARY
The devices are taking over. In three years, the number of connected TVs will double. By 2017, consumers will have brought home 204 million … Read the whole story
Looking to ramp up its digital video presence for sports content, Fox Sports and Sporting News Media will partner in what the companies say … Read the whole story
COMMENTARYIn response to a recent IAB Europe report -- which found that 25% of European marketers have never heard of programmatic advertising -- the … Read the whole story
Affiperf, the global trading desk of Havas, on Monday announced it has partnered with AOL and will use AOL's forthcoming "ONE" platform for programmatic … Read the whole story
Tremor Video hired Jay Baum as vice president, agency business development. Read the whole story
- COMMENTARY
It's hard to overestimate the role that TV plays in contemporary American life. Its effects are so pervasive and fundamental that we no longer … Read the whole story
