German broadcast giant RTL Group announced it's buying 65% of programmatic ad firm SpotXchange for $144 million. It also holds the option to buy the rest.The deal gets RTL further … Read the whole story
RTL Group, a large European media company, on Thursday announced it will buy a majority stake in SpotXchange, a supply-side platform (SSP) for programmatic … Read the whole story
Feeding the attribution frenzy, mobile ad firm Medialets on Wednesday launched Servo Total Attribution, a new tech that the company says measures all mobile … Read the whole story
What can you accomplish in five seconds? Marty Goldberg not only creates films in five-second intervals, he lives life the same way. That means … Read the whole story
Many marketers are starting to realize the potential of advertising via smart or connected televisions (Internet-enabled), but according to eMarketer, 60% of media buyers … Read the whole story
A week after Facebook announced that it rode mobile to a successful Q2, fellow social media giant Twitter had similar news. Of its $277 … Read the whole story
Remember a few months ago, when lots of bloggers (including yours truly) were all in a tizzy about studies that seemed to suggest that … Read the whole story