VidBlog
by P.J. Bednarski, Staff Writer
Touchstorm, the tech company whose analytics try to match advertisers with the most appropriate YouTube channels, just released a new and fascinating study that breaks down the most popular outdoor … Read the whole story
by Gavin O'Malley
As Snapchat's star continues to rise, Facebook is investing more resources into its own messaging apps. Now, Slingshot users can reply to reactions from … Read the whole story
COMMENTARY
by Mark Walsh
A new report from Needham & Co. argues that digital video, driven by viewing on mobile devices, has so far helped the traditional TV … Read the whole story
by Karlene Lukovitz
Procter & Gamble plans to sell more than half of its brands in order to streamline the company and boost sales growth, CEO A.G. … Read the whole story
COMMENTARY
by Ed Martin
Critics, bloggers and advertisers have been fully immersed in the dozens of new series set to debut this fall on the broadcast networks and … Read the whole story
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by Tyler Loechner
RockYou, a social gaming ad platform, on Thursday announced it has raised $10 million in financing from FastPay. The company also operates a private … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Advertising Age has posted an article, written by TubeMogul CEO and co-founder Brett Wilson, exploring why "going viral" is no longer every video advertiser's … Read the whole story
by Karl Greenberg
The series has Michaels starring in several videos, each focusing on a specific product virtue of the automaker's vans and trucks and the testing … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Investments in multiscreen advertising continue to rise, but a study from Jivox suggests that marketers still don't know how to dig out the deep … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Apple ads work best when they follow the brand's traditional spot principle: show, don't sell. Its latest spot for Mac Air adds a pitchy … Read the whole story
COMMENTARY
by John Piccone
The gossip is true. The mother of all media measurement, the Gross Rating Point, got her groove on with the man, Digital Measurement, and … Read the whole story