VidBlog
by P.J. Bednarski, Staff Writer
Nielsen has pulled out some statistics that purport social media use increases viewers' awareness of television shows and events and the second screen "enhances our viewing experience." I am not … Read the whole story
by Tyler Loechner
Altitude Digital, a Denver-based video and display advertising supply-side platform (SSP), on Monday announced it has closed a credit facility deal with Silicon Valley … Read the whole story
by Tyler Loechner
Verve Mobile, a mobile ad network, is adopting newer ad technologies. The company on Monday announced the launch of a "programmatic direct" trading platform … Read the whole story
by Tyler Loechner
Programmatic's courtship of native advertising continues to roll on. Taboola, a content advertising platform, on Monday announced it has acquired Perfect Market, a supply-side … Read the whole story
by Sarah Mahoney
The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the "golden geese" of back-to-school spending, … Read the whole story
by Larissa Faw
For the campaign, tied to the energy drink's upcoming Air Race in Ascot, the first tweet features a digital stunt plane whose graphic-designed plumes … Read the whole story
by Laurie Sullivan
Google's actions led to the arrest of an alleged child pornographer after the Mountain View, Calif. company tipped off officials about explicit images in … Read the whole story
COMMENTARY
by Jim Gilmartin, Columnist
For almost a quarter of a century we've advocated the wisdom of David B. Wolfe author of Serving the Ageless Market, Ageless Marketing, Firms … Read the whole story
COMMENTARY
by Lori Dekker
If you're a marketer reading this article, there's a decent chance you already know that programmatic buying is a uniquely effective tool. The problem? … Read the whole story