VidBlog
by P.J. Bednarski, Staff Writer
The thinking went that if upfronts were uneventful, the presumed benefactor would be digital. But the upfronts for broadcast and cable were uneventful, and online video is still not suddenly … Read the whole story
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by Mark Walsh
Yahoo on Tuesday said it has fully integrated comScore's audience verification service into its ad buying and reporting platforms. The two companies first announced … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
There is good news and bad news when it comes to multi-screen ad campaigns. The good news: Most marketers are on board, with 75% … Read the whole story
by Tyler Loechner
ChoiceStream, a demand-side platform (DSP), on Tuesday announced the launch of an analytics and reporting dashboard, dubbed cs.Console. The company announced the console at … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Apparently it's now a thing for teenagers to set themselves on fire and share it on social media -- it's called the "fire challenge," … Read the whole story
by Karlene Lukovitz
To promote its new $5 Fill-Ups menu offering, KFC recently had an actor dressed as Colonel Sanders surprise motorists at a Louisville, Ky. service … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Perhaps the most eloquent and closely argued critique of native advertising yet came from HBO's John Oliver. His long piece shredding the practice called … Read the whole story
by Erik Sass
This weekend, just a few weeks after New York State legalized marijuana for medical use on July 7, "The New York Times" carried its … Read the whole story
COMMENTARY
by Paul Bremer
As data continues to demonstrate that the path to purchase increasingly runs through smartphones and tablets, how do we optimize visuals, message and conversion … Read the whole story
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by Amy Corr
AOL Video promoted Nate Hayden to vice president of originals and Naomi Yasuda to senior director of AOL Studios. Read the whole story
COMMENTARY
by Ryan Bifulco, Op-Ed Contributor
I'm a big fan of spy shows like "The Americans," "Homeland" and the "Bourne" movie series. The top operatives in these programs have one … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recent study from the Shullman Pulse, marketers and their agencies should review strategies focusing on a largely overlooked group, the Gen-X'ers, … Read the whole story