VidBlog
by P.J. Bednarski, Staff Writer
A new study of Chicago households from the Nielsen-backed Council for Research Excellence suggests that rank-and-file consumers shopping for a new TV or other video device think its ability to … Read the whole story
by Gavin O'Malley
BuzzFeed has tapped former Huffington Post head Greg Coleman as its new president. The hire follows the loss of Jon Steinberg, BuzzFeed co-founder, former … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
I recently spoke with Forensiq's David Sendroff, founder and CEO, and Dean Harris, the company's chief marketing officer, about digital ad fraud in the … Read the whole story
by Tyler Loechner
AOL on Wednesday released its Q2 2014 results, and once again programmatic was a large part of the story. AOL Platforms -- the division … Read the whole story
COMMENTARY
by Raman Bhatnagar
The mantra for the digital age is "content is king." But without context, content is a king without a crown. Context is the surrounding … Read the whole story
by Karl Greenberg
A new campaign for the car features comedian/actors Craig Robinson, probably best known for "The Office," and Jake Johnson from "Let's Be Cops" with … Read the whole story
COMMENTARY
by Paul Bremer
As data continues to demonstrate that the path to purchase increasingly runs through smartphones and tablets, how do we optimize visuals, message and conversion … Read the whole story
by Steve McClellan
The deal is designed to strengthen Possible's mobile offering. Denver-based Double Encore will be rebranded Possible Mobile over the coming months, according to the … Read the whole story
by Tyler Loechner
Grapeshot, a UK-based digital ad tech company, has continued its U.S. expansion with the appointment of Chris Stark as senior vice president of product … Read the whole story
-
by Wayne Friedman
With the threat of Fox now over, after pulling its Time Warner offer the day before, Time Warner posted strong results for its second-quarter … Read the whole story
by Wayne Friedman
Against the backdrop of Walt Disney posting a strong financial second quarter, top company executives believe the TV upfront malaise could right itself in … Read the whole story