VidBlog
by P.J. Bednarski, Staff Writer
'Variety' reported results of a survey that shows 13-to-18 year-old consumers are more influenced by YouTube personalities than established stars. But what happens when YouTube stars become
established stars? Ask … Read the whole story
by Wayne Friedman
Broadcast and cable networks took a hit in scatter volume during the second quarter of this year. Broadcast networks sank 7% to $457 million, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
ABC News reports that video consumption via Apple TV is substantially greater -- and different from -- viewing patterns on other channels. As digital … Read the whole story
by Laurie Sullivan
Consumers may soon have an option to search and purchase tickets for live events from a search engine if Live Nation EVP of Digital … Read the whole story
COMMENTARY
by Ted Marzilli
YouTube - star-maker, entertainment distributor, quirky pet archive and ad channel, - has topped the positive Buzz rankings with American men this summer. With … Read the whole story
by Erik Sass
The radio business had a slow second quarter, with broadcast radio revenues flat or down in most cases. The latest and less than spectacular … Read the whole story
COMMENTARY
by Mallory Russell
Branded videos about female empowerment are trending in a big way right now. But messaging that empowers women isn't a natural fit for every … Read the whole story
by Karl Greenberg
This time it's about "Cheerance" where, in addition to traditional media executions, Honda is launching a social flotilla of humorous videos, offbeat installations, GIFs, … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Another call came today for the BBC to water down its dominance in local media by sharing traffic with local media publishers. This time … Read the whole story
by Karlene Lukovitz
The "More Fruit" campaign, designed to reach moms and Millennials, also includes an integration on the Food Network's "Rachael vs. Guy: Kids Cook-Off," a … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
This week, Rocket Fuel announced its intention to acquire [x+1] for roughly $230 million. The deal is significant because both companies have established themselves … Read the whole story
by Tyler Loechner
AOL on Wednesday released its Q2 2014 results, and once again programmatic was a large part of the story. AOL Platforms -- the division … Read the whole story