VidBlog
by P.J. Bednarski, Staff Writer
Decider.com, a new Website from the New York Post's digital arm, has this great idea: Trying to guide viewers to the myriad (and confusing) online sources for video. It's a … Read the whole story
by Tyler Loechner
Viewability matters when it comes to digital advertising -- if ads are more likely to be seen, they are more likely to be effective … Read the whole story
COMMENTARY
by Frank Patterson
Back in April 2012, late rap legend Tupac Shakur came alive once again to his fans. Friends and family of the beloved rapper arranged … Read the whole story
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by Laurie Sullivan
YouTube continues to step up its wave of buyouts with the acquisition of Directr, a small video editing company supporting a mobile app that … Read the whole story
COMMENTARY
by Rob Kurfehs
Despite YouTube's dominance, online video is a hotly contested space. As social networks and streaming content providers fight for eyeballs, perhaps none are fighting … Read the whole story
by Wayne Friedman
Broadcast and cable networks took a hit in scatter volume during the second quarter of this year. Broadcast networks sank 7% to $457 million, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
ABC News reports that video consumption via Apple TV is substantially greater -- and different from -- viewing patterns on other channels. As digital … Read the whole story
by Tyler Loechner
Marketing tech company Unruly, which has a focus on social video, on Thursday announced it has partnered with Nielsen to bring the Nielsen Online … Read the whole story
COMMENTARY
by Sonia Pasquali
Everyone's getting excited for the Fall TV Season, but is that really what we should be calling it? These days, a better term might … Read the whole story
COMMENTARY
by Graham Mills, Columnist
Working for an agency that delivers work across all channels is a linguistic challenge when it comes to talking about media. We all seem … Read the whole story
COMMENTARY
by John Miller
According to the Content Marketing Institute, 93% of B2B marketers are engaged in content marketing, while 90% of B2C marketers say they have embraced … Read the whole story
by Wayne Friedman
National TV advertising among the major media companies may not be doing as poorly as first indicated, according to one financial analyst. Pivotal Research … Read the whole story