VidBlog
by P.J. Bednarski, Staff Writer
While it's a video discovery platform for any site that needs one, FEM, founded by women, focuses on female users and its ad science is really more neuroscience. It's not … Read the whole story
by Gavin O'Malley
Revealing the grandest of ambitions, BuzzFeed just raised another $50 million -- at a reported valuation of $850 million -- which the publisher will … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Is viewability the solution to digital marketing's fraud and low-quality inventory problems, or just part of the solution? Read the whole story
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by Mark Walsh
Media and entertainment executives say they're poised for growth for the first time since 2008, with digital as the focus of their renewed expansion … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
In your attempted takedown of HBO's John Oliver for his very funny takedown of native advertising, you made a number of interesting points I … Read the whole story
by Karl Greenberg
The campaign kicks off with an anthem spot. Shot at Acura's R&D center, the ad comprises a series of snapshot scenes showing Honda engineers, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Get out of our way! That is the main message women have for mobile advertisers. Interrupting them with irrelevant messaging misunderstands why many of … Read the whole story
by Karl Greenberg
Under Armour and GreenLight Media and Marketing have launched a documentary content series, "Huddle Up," detailing the trials and achievements of Carolina Panthers' starting … Read the whole story
COMMENTARY
by Brittany Barnic, Op-Ed Contributor
Previously believed to be generally uninterested in the auto industry, Millennials have begun to surpass their predecessor (Gen X) in car purchases, as an … Read the whole story
by Sarah Mahoney
The new effort, called "Look good, for good," is bolstering nonprofit projects in three key areas, including collective health, civil liberties, and artistic activism. … Read the whole story