VidBlog
by P.J. Bednarski, Staff Writer
Twitter today is announcing that it is starting a beta test of Promoted Video, which beams video ads at users but doesn't require advertisers to pay unless the video playback … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Sizmek, an ad management platform, has made a number of moves in recent months to position itself for a programmatic future, including the launch … Read the whole story
COMMENTARY
by Nicole Kaldes
Pink-slipped journalists, here's a hot lead: Start your new job search by re-thinking your role and considering a jump brand-side. Copy must be created … Read the whole story
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by Tyler Loechner
TubeMogul's joint book-running managers for its iPO -- BofA Merrill Lynch, Citigroup and RBC Capital Markets -- have all initiated coverage on TubeMogul stock … Read the whole story
COMMENTARY
by Ben Chodor
I've produced or streamed thousands of corporate events since 1998. Since then, I've seen the different use cases of live video change. It went … Read the whole story
by Gavin O'Malley
Wooing brands with the promise of better engagement and greater accountability, Twitter is now testing a performance-based Promoted Video program. Brands using Promoted Video … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The Wall Street Journal has posted an article saying that "ad firms are now doing their best to convince clients they have a handle … Read the whole story
by Sarah Mahoney
The new effort, called "Look good, for good," is bolstering nonprofit projects in three key areas, including collective health, civil liberties, and artistic activism. … Read the whole story
by Aaron Baar
The rapping Manning brothers are back again for DirecTV, this time to pitch a new fantasy-football channel offered by the satellite television service. "We … Read the whole story