VidBlog
by P.J. Bednarski, Staff Writer
According the Hub survey titled TVE: The Big Story, 17% of respondents who think they have a strong understanding of what TV Everywhere is think it refers to services like … Read the whole story
by Tyler Loechner
Programmatic advertising has woven its way into every channel in marketing, including the most traditional: television. According to a new study from AOL, over … Read the whole story
COMMENTARY
by Joe Abruzzo
How important is social TV: people posting and reading comments about TV programs on social media platforms? A recent study, undertaken by the Council … Read the whole story
by Tanya Gazdik
Newcastle Brown Ale is celebrating bartenders in a unique promotion enlisting the band Grouplove and the U.S. Bartender's Guild. The beer brand created a … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study from Limelight Networks, Inc., the annual State of the User Experience Report that explores key trends in how users … Read the whole story
COMMENTARY
by Eric Korsh
How is it possible that while our industry talks about cross-screen buying and integrated campaigns, convergence has still managed to sneak up on us? … Read the whole story
COMMENTARY
by Kunick Kapadia
Despite the marketer's edict that mobile should be an essential part of today's marketing strategy, agencies and clients that market to affluent consumers continue … Read the whole story