VidBlog
by P.J. Bednarski, Staff Writer
Innovid just released data that suggests pre-roll ads placed before videos in the same basic ballpark have a better engagement rate. Except when they don't, which also has to do … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul on Wednesday announced it has inked a partnership with Integral Ad Science that will bring Integral's viewability measurement and … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul on Tuesday announced it has expanded into Latin America with the opening of offices in Mexico and Brazil. The … Read the whole story
by Wayne Friedman
Worldwide, TV viewing remains the single biggest media activity. On average, 2.58 hours per day are consumed globally. The U.S remains the biggest TV … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
Buyers and sellers of online video advertising have been expanding the scope of T/V (Television/Video) ad messaging from the "click-to-play" constraints of pre-roll and … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Mobile advertising is growing, but how are marketers measuring it? At the Mobile Insider Summit in Lake Tahoe, Calif., a group of panelists noted … Read the whole story