VidBlog
by P.J. Bednarski, Staff Writer
A Barclay's analyst is putting out numbers that suggests HBO could offer its service online--without authentication maneuvers--and reap $600 million in additional revenue. If that's true,and if Time
Warner tried … Read the whole story
COMMENTARY
by Mallory Russell
While not as flashy as the Super Bowl, World Cup, or Holiday, the back-to-school season is important for many brands. And one of the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Facts sometimes get in the way of people spewing rhetoric, but a complete, unedited video describing a robbery or an officer-involved shooting like the … Read the whole story
by Wayne Friedman
Taking a page from the online advertising options playbook, Lexus recently ran an interactive TV campaign where viewers could "skip" TV commercials -- similar … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Building a community typically requires giving stuff away for free. In the case of Google and Bing, the search engine indexing the best content … Read the whole story
by Laurie Sullivan
Views of haul videos, also known as look-what-I-got-here, on mobile devices for back-to-school demonstrate a trend -- mobile devices are becoming the new TVs … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
I wonder how many brands -- specifically, how many brands using video to reinforce identities forged long ago -- are quite as gallant, brave, … Read the whole story
by Laurie Sullivan
Marin Software wants to make it as easy and transparent to purchase display and video advertising as it is for search engine marketing. In … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some big time sports entertainment venues would like you to be jettisoned from your sofa into more outdoor events -- to do what else, … Read the whole story
by Tyler Loechner
Video ad tech company Tremor Video on Thursday announced the appointment of Manish Jha as president, publisher platforms. He will oversee the company's launch … Read the whole story