VidBlog
by P.J. Bednarski, Staff Writer
Minteye is marketing an ad format that allows consumers to slide a bar to skip the pre-roll, but as the firm is discovering, the skippers are four times more likely … Read the whole story
COMMENTARY
by Jen Sargent
Programmatic advertising has gotten a lot of press recently. Many companies in the category are getting funded by VCs, and one has even become … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul on Tuesday released its Q2 2014 financial results, announcing that it pulled in $28.7 million in revenue -- up … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Amazon continues to become an increasingly powerful marketplace as it builds out an advertising platform and home for original content through Twitch -- but … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Online video company Netflix is asking the Federal Communications Commission to put the kibosh on Comcast's proposed $45 billion merger with Time Warner Cable. … Read the whole story
by Mark Walsh
Instagram is raising the stakes in mobile video with a new app that aims to make every user a mini-Spielberg with tools like tracking … Read the whole story
-
by Richard Whitman, Columnist
Now here's a little item that might start a trend. Because, as we all know, everyone in this business copies everyone else. Not that … Read the whole story
by Mark Walsh
Facebook is expanding mobile targeting further by allowing marketers to tailor ads based on the speed of a user's network connection -- 2G, 3G … Read the whole story
by Aaron Baar
"There's joy in the preparation for game day, and Coke Zero provides fans the uplift they need to support their team throughout the season," … Read the whole story
by Sarah Mahoney
L'Oreal Paris used the night to carve out new digital territory for itself, partnering with the StyleHaul network for the launch of their Destination … Read the whole story